From Topshop to Nasir Mazhar by way of Marc Jacobs and adidas Originals, Anti-Agency has already won over the wealth of the industry with its streetcast line-up of London’s top non-model model types. And now they’re heading Stateside.
Hooking up with Sophia Amoruso’s Nasty Gal label, founders Pandora Lennard and Lucy Greene this month take their distinctive eye(s) to LA in a bid to add some authentic Americana to the roster.
“We’re looking for outspoken people with personality, passion and individual style,” say the duo, “People with real lives on the verge of exploding.” And naturally their first playground of choice is Instagram.
Until 1st May, would-be Arvida Byström’s can make their mark in just a few short steps: take selfie, upload selfie, hashtag selfie #AntiSelfie, follow @Antiagecyldn and @Nastygal, caption selfie with your best one liner (read: why you’re unique/more than just a model).
The best of the bunch bags a year long modelling contract with Anti-Agency LA, a profresh photo sesh for the agency’s site, and a Nasty Gal gift voucher worth $600, plus their own feature on the latter’s blog and the former’s Facebook page. Good luck y’all.