Warpaint don't do things by halves.
Literally. When commissioning their new video the band sifted through proposals, before finally deciding to opt for a double promo directed by one film maker.
Laban Pheidias takes charge of the clips for 'Disco//Very' and 'Keep It Healthy', two standout cuts from recent album 'Warpaint'. (Clash review HERE)
'Disco//Very' is a performance piece featuring the band. As the sun sets, the music segues into 'Keep It Healthy' and a frenetic skateboard routine takes place.
The band’s bass player Jenny Lee Lindberg explains: "We had a simple idea for two videos which would be tied together by skateboarding and Laban was the perfect person to work with, having done cool work with skate visuals for years and being an amazing skater himself."
"These Warpaint videos are extra special to me for multiple reasons and not just because the girls are super rad and fun to work with. Having been a professional skateboarder for many years I’ve really been wanting to incorporate skateboarding into a music video. So, when this project was presented to me with skateboarding already in the concept, I was of course psyched."
"Also, the fact that Jen Lindberg and I used to be roommates, and my producer on these videos, Mia Kirby, used to be my production manager, there’s a sense of coming full circle with these connections naturally coming together. And I think these friendships really helped the overall tone of the videos. It was of course a huge honor to feature professional skateboarder Justin Eldridge. He is one of the current best technical street skaters out there. He really brought good style, pop, and rad tricks to the videos.
"The location we shot at is one of my favorite skate spots in LA and as far as I know has never been skated at night. It was super cool to light these ditches up and have a fun night session. I wanted the videos to be as real and natural as possible while having a feel and flow that compliments Warpaint’s songs. I think we did it."
Watch it now.
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'Warpaint' is out now.