Abel Tesfaye dwells in the shadows.
The producer's smoky, dis-integrated take on R&B is fractured, mysterious. Avoiding any direct statements, The Weeknd thrives on allusion, on suggestion.
Which makes this new video all the more shocking. 'Pretty' is an intense ode to a former love, and director Sam Pilling picks up on these darker emotions.
Featuring Abel Tesfaye, the producer leaves an airport and goes for some Chinese food before the clip takes a twisted turn.
Featuring nudity and violent elements, it culminates in a bloody murder as The Weeknd seemingly continues to develop a cold, harsh persona in his videos.
Watch it below.
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