Somehow, the 90s have emerged as some golden period in youth culture.
Both fashion and music are taking cues from the opening years of the decade, with a plethora of new groups emerging who look as if they've stepped out of the Good Mixer circa '93. It's refreshing - any chance, no matter how studied, always is - but more than a little derivative.
SULK have a stronger identity than most. A London based five piece, their music has a nagging nostalgia which underpins the neo-psychedelic riffery and baggy rhythms. Sure, they might be too young to remember the shoegaze wars, but then that's half the point - this isn't so much resurrection but re-invention, taking the best of the past and adding it with their own assured vision of the future.
New single 'Flowers' is a case in point. Buoyed by a contagious riff which nods towards John Squire and (early) Graham Coxon, the half-sighed chorus reeks of those record breaking summers which scorched the early 90s.
Watch it now.
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'Flowers' is set to be released on April 1st through Perfect Sound Forever.
Director: Kell Mitchell
Photo Credit: Lilly Creightmore