Technology has increased to the extent that most groups can afford to produce sort of professional quality videos.
Yet this just seems to result in the same aesthetic, the same half-hearted ideas being shared.
Sex Hands hold no truck with this. The Manchester via Wales indie collective have a joyously DIY sound, scratchy to the core but no less sweet.
New record 'Pleh' drops on July 28th, a joint release from Brighton's Faux Discx label and London's Negative Space.
Ahead of this, Clash is able to premiere the video for album highlight 'Pivot'. Directed by Sam Alder and filmed by Nicholas Wood, it's a gleefully distorted, oddly hallucinogenic clip.
Check it out now.