Liverpool is a city which seems to obey its own rules.
Year after year, generation after generation, Merseyside seems to throw up oddball pop icons, people whose own vision is much more important, more intriguing than that which lies around them.
Natalie McCool steadfastly follows her heart, producing music which seems to sit in its own genre. Winning Female Artist of the Year at the Liverpool Music Awards 2013, the singer was since snapped up by the Young & Lost Club.
Working with Outfit's David Berger, new single 'Wind Blows Harder' is an ambitious opening gambit. Out on June 16th, the sweeping atmospherics billow and soar around McCool's voice.
The video is an extravagant, imaginative affair - watch it now.
Natalie McCool's single launch - hosted by Young & Lost Club - takes place on June 11th at Birthdays, Dalston.