James Cramer's work has a devastating subtlety.
Often found working with other artists, his interest in songwriting methodology can turn expectations on their head.
For his solo work, James tends to connect music to his personal life, resulting in some poignant revelations.
New song 'Let Me Do Good' sits close to his heart, a beautifully balanced work that pits a sombre, austere atmosphere against the surging romanticism of the lyrics.
The visuals were shot in Mexico City, and there's an affecting simplicity to the final product. David Montouy says:
“When James asked me to make a short film inspired on the song, he knew I had to "speak" from a very personal point of view. Choosing to get it filmed in my home town was a key element to it. And after spending some time away from home, I was able to spot some things that make Mexico City such a fascinating place…”
Tune in now.
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