King Krule is a story teller.
Each song contains numerous observations, with Archy Marshall piecing the whole thing together as a narrative, as a quick tale from I to thee.
Stripped from his debut album, 'A Lizard State' matches King Krule's ever-inventive word play against liquid guitar lines, with the Lewisham artist spilling out phrases, metaphors as he goes.
Teaming up with director Jamie-James Medina to produce a video for the track, the pair managed to obtain permission for a very special guest appearance.
Alfred Hitchcock 'introduces' the track before the shoot gives way to King Krule leering at the camera in stark black and white. Introducing the clip, Medina said:
"Archy and I both love Hitchcock and we've spent a lot of time away from music talking about his films. When I heard the phone ringing over the intro all I could think about was Dial M For Murder and the scene where Grace Kelly answers the phone. That really started the conversation. I had this idea of Hitchcock introducing King Krule. I've seen every episode of Hitchcock Presents and every introduction that he gives is brilliant - you could use any episode and it would work. We loved the idea of Archy defying gravity and that being the setting for his performance. But right up until shooting we didn't know if we'd get permission to use the Hitchcock footage - to have him appear. Its such an honor that the Hitchcock estate gave us the opportunity. And then at the very end he said, 'and the room is full of lizards', so we had to find a set of lizards and managed to get a guy who entertains at children's parties."
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King Krule's debut album '6 Feet Beneath The Moon'.