Single-handedly looking to become the new face of Club 18-30 holidays, Dylan Mills is more euphoric, EDM-open, RedOne-produced and pop-powered than ever on his fifth album as Dizzee Rascal.
Jessie J, Robbie Williams and will.i.am guest, with hooks cheesier than a fishing lure wrapped in brie (some of which could well take on a life of their own: see Tinie Tempah’s ‘Written In The Stars’ cueing up TV ad breaks minus the headliner).
Trap trends and bassline addiction get wedged in – ‘Bassline Junkie’ (video below) is officially novelty, nigh on unrepresentative – but there’re no real worries as to how the street should either sound or, more importantly, react. ‘The Fifth’ is a feel-good album, only lacking an energy drink sponsorship.
As his flow goes off at a regular double time that his chart-scaling peers can only dislocate their jaws for, Dizzee’s personality shrinks into a tediously shallow pool of female ogling, obeying your thirst and his latest holiday snaps.
It pretty much meets the demands of EDM and ‘urban’ – that a mushroom cloud is gonna vaporise the Earth unless you party the right way through the night – and we’ve come to accept the cheeky-chappy, whoosh-riding persona that has risen from the dead-eyed boy in the corner.
All ‘The Fifth’ confirms (and despite ‘I Don’t Need A Reason’ saying otherwise), is that Dizzee is now a proper rapper, laden with the boring traits and crassly conveyed topics that come with it. “All I care about is sex and violence”? You actually wish the violence wasn’t relegated to the backseat. A clear case of Crete, High Street, staid = defeat.
Words: Matt Oliver
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Stream ‘The Fifth’ via Deezer, below…