Kings Of Leon have unveiled a Danny De Vito starring teaser for 'Mechanical Bull'.
In days of yore, bands would promote their work via spectacular appearances and high budget videos. In 2013, though, everyone from David Bowie to Arcade Fire seems to relish in understated, anonymous campaigns.
Kings Of Leon are set to release their new album 'Mechanical Bull' later this year, and in preparation filmed a new clip... featuring a number of high profile stars, but not the band themselves.
Instead, the Followills opted to recruit Danny De Vito in a hilarious video which turns the video process inside out.
Opening with De Vito eating a sandwich, the mundanity of the clip is matched to a supposedly enormous budget - oh, and they never quite get around to eating that sandwich...
Watch it below.
'Mechanical Bull' is set to be released on September 24th. Kings Of Leon will play London's Roundhouse venue on September 12th as part of the iTunes festival.
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