Blur bass player Alex James has filed copyright claims to produce a Britpop themed drink.
They were the best of times, they were the worst of times...
Yet Britpop still refuses to go away. With countless groups from that era re-uniting for nostalgia tours, Blur bass player Alex James has decided to go one better.
According to reports, the gentleman farmer has filed copyright claims for a drink named Britpop. City AM has produced information suggesting that Alex James applied for the trademark in October, before it was published for consultation by the UK’s Intellectual Property Office last Friday (January 10th).
Buzzfeed claims to have seen the application, and suggest that Alex James is working on "beverages enriched with added minerals"and "low alcohol beer" as well as "alcopops".
Of course, this is far from Alex James' only dalliance with food and drink. The farmer launched a range of cheeses which included such titles as Blue Monday, Figgy Pudding and Farleigh Wallop - however Asda stopped stocking six of his cheeses in 2012, arguing that the flavours were "ahead of their time".