Sometimes it takes a lot of courage to simply be yourself.
In pop terms, the most daring, engaging move an artist can make is turn their own name into a trademark. Swedish singer Faye Hamlin is a case in point: instead of using a lavish alter ego, she simply adopted FAYE as a title for her music.
It's a bold gambit. New single 'Breathe Out' is out now via Best Fit Recordings and - if early hype is anything to go by - FAYE could well be an ice cool pop princess in the making. By way of an introduction, Clash asked the Swedish artist to craft a playlist.
Here's what she came up with...
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1. Scott McKenzie - San Fransisco
It's a feeling of escaping your problems.
2. Miguel - Adorn
K-Ci & JoJo meets The Weeknd. Magic!
3. Solange - Losing You
One of the best singles of 2012 with this beautiful video as well.
4. Kanye West - To The World (ft. R. Kelly)
Like everything with R. Kelly. And this track makes me shout to the sky. Kanye could do better though..
5. Brandy & Monica - The Boy Is Mine
So many beautiful memories from high school.
6. A$AP Rocky - Palace
Hip hop at it's finest right now.
7. Cat Power - Cherokee
A whole new world of girlpower!!!
8. Paul Simon - 50 Ways To Leave Your Lover
This is a classic. Love it and will always do.
9. Satie - 3 Gnossiennes: Lent
Creepy, calm and beautiful.
10. Robag Wruhme - Tulpa Ovi
This makes you feel so good.
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'Breathe Out' is out now.