Umbro Pro Training: Biarritz SS16

The brand's unveils a relaxed new photoset.

The latest photoset from Umbro Pro Training probably looks not dissimilar from images you’ve seen splashed across Facebook, of friends or friends of friends soaking up some semi-exotic coastline in nostalgia tapped casual sports garms.

Pretty good looking huh? Imperfections and all.

           

Accompanied by a new short, above, the imagery was shot in the French seaside town of Biarritz and is the work of creative agency The Rig Out. Rejecting digital photography for an analogue aesthetic, the photos tap into the same 90’s spirit expressed throughout the new collection.

Referencing this year’s two biggest sporting events – namely UEFA Euro 2016 and the Olympics, set to be held in France and Brazil respectively – the new line boasts pitch ready fabrics as well as a contemporary interpretation of the brand’s double chevron logo and a selection of archive inspired prints.

The best bit? No sports education necessary. Unless you're into that kinda thing…

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