The BBHMM star is about to drop a new line-up.

Subverting what we thought we knew about creepers – the favoured shoe of 1950’s Teddy Boys and teenage girls circa 2013 – Rihanna’s second take on the subcultural signfier drops this week.

Nearly a year after signing her name on the dotted line as Creative Director for Womenswear at Puma, the Bajan singer’s latest line-up marries the iconic Puma Suede model with an XXL thick sole, propelling the sports style into extrovert fashion territory.

First launched earlier this year, the new drop boasts three previously unreleased colourways: off white/gum, peacoat/cool blue and the (IOHP, top dog) coral cloud pink/green/oatmeal.

Available to buy IRL from Friday, the release is accompanied, as per modern tradition, by a short film clip (here), while @BadGalRiri’s Insta preview has clocked over a million likes already (between the three images above); elsehwhere the sports giant has announced it will sponsor her 2016 ANTI world tour.

Thinking of submitting? Don’t hold back. 

puma.com

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