Monki Taps Dolores Haze

The Swedish band fronts the label's latest campaign.

Sara Andreasson, Mapei, Marawa: the roll call of talented young women tapped by Monki reaches far and wide (further even, then the three highlighted above), and has just been extended by four names – Groovy Nickz, Groovy Fuck, Lucky Lollo and Foxy Sagz – collectively known as Dolores Haze.

The Swedish group not only front the label’s new AW16 denim campaign, but have also road tested said garms while on tour and collaborated on a series of sweatshirts, each fronted by a lyric from the band’s back catalogue; elsewhere, in true rock n roll style, they’ve produced a series of iron on patches for the brand.

The first full denim line-up by Monki to use 100% organic cotton, the range is predominantly comprised of blue and black pieces, with jeans, jackets and dresses all featuring and rough hems de rigueur.

www.monki.com

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