The skate brand's first flagship has arrived.

Launched last week with an exclusive team signing, courtesy of Nyjah Huston, Evan Smith, Ray Barbee and Madars Apse, Cali skate company Element can now claim to hold its (physical) own in London, thanks to the opening of its debut UK flagship.

Based at 13 Shorts Gardens in London’s Covent Garden, the store covers three floors with pieces from both the men’s and women’s collections available, as well as kidswear, footwear and (naturally), skateboards.

Boasting wooden floorboards, velvet cinema chairs and a wall of 12” records, the new shop follows several exciting projects for the brand, amongst them Timber!’s collaboration and The Road to Wolfeboro exhibition with Brian Gaberman. 

www.elementbrand.com

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