The mother of simplicity just went girly.

This summer the Margret Howell girl wore a boyish wardrobe of loose shapes, berets and specifically a great number of shirts. Next summer – as debuted yesterday – sees a girlish injection of bodice like cotton shapes and feminine, blouse inspired, collars.

While it could be argued that the shoes for SS13 were the girlier of the two (T-bar sandals over crisscross leather sliders), the outcome for SS14 was an altogether more flirty affair; note the utilitarian berets replaced with fedoras made of straw.

Showing on the first sunny day (morning) of the London collections so far, Howell’s white walled glass-roofed shop cum studio provided at last, a mood suitable to the season.

Sadly many of the attendees (Clash amongst them) had not dressed applicably, putting the show’s invite to good use pre-proceedings.

As for the clothes, last summer’s dungaree dress was reimagined in cream, checks – some verging on tartan – were plentiful, and pleats accompanied knee length skirts and trouser fronts.

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