Jean Genie: Cheap Monday

Lola Chatterton and Ash Kingston shoot the brand's TIGHT collection.

When Örjan Andersson began dreaming up the ultimate skinny jean some time in the early noughties, the Cheap Monday founder probably didn’t envisage the outcome would be dressed up with 70’s platforms and 90’s style MA-1’s 12 years later.

A different aesthetic was king, stylists tools were different, H&M had yet to turn up on the scene.

Fast forward to 2016 though and this is exactly how fashion editor Lola Chatterton fancies the iconic silhouette. Photographed above by Ash Kingston, the TIGHT collection – an unwashed, unisex line-up of medium rise fit denims – is a different beast to the conservative straight leg hype found elsewhere.

23 pieces will drop for AW16 – the top five washes being New Black, Black Haze, Blue Wave, True Grey and Pure Blue – while next month sees the launch of a new social media campaign; hold tight (read: keep them eyes on Instagram) for TIGHT ALRIGHT season. 

www.cheapmonday.com

Visiit the Cheap Monday Store, 39 Carnaby Street, London, W1F 7DP.

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