Liam Hodges’ clothes are for “people who live for the week, not the weekend – by which we mean men who don't drive Volvos.” Hence SS14 was a mash up of prints and styles formulated into loose, easy to wear styles and accessorised with the most casual shoe of them all, the pool slide.
A Kent boy at heart, Hodges’ studied at both Westminster and the Royal College of Art, before Lulu Kennedy “eyeballed” him ahead of his final RCA show and he partook in June’s London Collections: Men under the Fashion East umbrella.
What was your highlight of 2013?
Finally building my new bike. Fashion East and my first orders, that was crazy.
And what is your biggest hope for 2014?
Learning and growing as a business designer and brand!
What's your favourite piece from SS14?
Probably the oversized baseball tees. They are going to be a bit of a trademark thing.
And five words that sum up AW14, so far?
Druid, drone, roadie, tape, BIG.
Finish this sentence: London Collections: Men represents...
What makes Britain so great! *cue the national anthem.
Which musician should wear your clothes and why?
My friends, Puffer. I've been collaborating with them on the sound and video supporting the collection and just heard some of their first recorded stuff. It's pretty exciting
What song warms up the Liam Hodges studio?
Omar Souleyman, ‘Wenu Wenu’ always changes the pace in the studio when we all feel a bit sluggish.
Liam Hodges presents as part of Fashion East on Monday 6th January