The designer just made her menswear debut.

‘He who wears Helen Lawrence is forever blessed’, so states the tagline for Browns’ latest arrival: a capsule collection from the knitwear designer and Fashion East alumna.

In keeping with the menswear vibe which will be filling your Instagram feed for the next few weeks – the London showcase opens today – the new line boasts exclusively mens fashions, a first for Lawrence’s eponymous label which has previously sold as womenswear or unisex.

“Helen is an extremely talented London based knitwear designer,” offers the boutique’s Menswear Buying Manager Dean Cook, “Browns is known for championing emerging designers and we’re delighted to work with Helen to introduce her brand to our global audience.”

Amongst the line-up, photographed above by Benedikt Frank, are 70’s inspired zip up striped numbers and oversized fluffy pieces, many of which feature Helen Lawrence specific details such as carefully placed cut outs and mismatched textures.

www.brownsfashion.com

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