The Gucci of two years ago is a different beast to the Gucci of today, having undergone a stark transformation since the appointment of creative director Alessandro Michele at the beginning of 2015, this much is pretty obvious to anyone’s eye: a new aesthetic has been thrust over the Italian house, new ambassadors (read: Florence Welch) have been embraced, and perhaps most importantly to holding company Kering, profits have increased.
Most recently in the (fashion and non fashion) press for its Cruise show at Westminster Abbey – if you missed the media coverage you’ll unlikely have escaped the many cushion pictures that fed Instagram last week – the brand has now announced the latest in a series of collaborations with Dover Street Market.
Following a double takeover of the infamous store’s Elephant room (DSM Ginza) and store-within-store’s in New York, London and Beijing, plus the May release of ‘Epiphany’, an Ari Marcopoulos created title that sold out in record time following a signing from the man himself in New York, this month sees the arrival of a new capsule collection.
Exclusive to the Rei Kawakubo retailer, the petite new line-up features just four pieces of menswear, pictured above, and drops internationally on 12th June – this Sunday – accompanied in London by a second signing of the aforementioned ‘Epiphany’.
While an internal red label highlights the rarity of the capsule line, the pieces themselves reflect the new attitude of Michele’s Gucci, a rejection of the slick that went before it, replaced instead with nods to punk and DIY culture.