Often there springs a new concept with a good cause at its heart, sadly not as often does said concept encourage those with the means to actually act; unlikely the case with Good Life London.
Set up on the back of work previously undertaken with a series of grassroots movements, the company arrived this year and aims to feed all profits back into the organisations it champions.
Simplified, this translates as a new product drop every four months: a collaboration with a contemporary London designer, to which three charities will be aligned, receiving the full benefit of the profits made.
First up is the jewellery designer Rachel Entwistle.
“Creating a design that was representative of London and would encompass our diverse histories, communities and roots was a challenge,” she notes of the Eros necklace, inspired by the God of Love and pictured above.
“Statuesque in London’s Piccadilly, (the symbol) seemed to represent the heart of our amazing city but also encompass our open and inclusive attitude as a vibrant multicultural place,” she adds.
In-keeping with the spirit of inclusivity, the piece has been produced in both gold vermeil and sterling silver, with two length options available.