Fila Does Footwear

The brand introduces a new line for SS16.

‘This summer Fila continue to capitalise on the recent demand for sports heritage’ asserts the press notes that accompany the brand’s latest offering, and it wouldn’t be too much of a stretch to say it excels at it too.

With a vast archive from which to explore, this week the sports label drops a follow up collection to the Black Line pieces announced last year, delivering a new footwear assortment produced specifically for the European market.

Mirroring the decades previously referenced (read: the 80’s and 90’s), the brand’s new efforts, shot here by the photographer and filmmaker BAFIC, tap an aesthetic marrying contemporary nostalgia and areas of post-Soviet era skate culture (think Gosha and the like).

Comprised of several vintage styles reinterpreted for today’s hypebeasts, the full line-up boasts The Original Fitness, The Classic Original Tennis and a hiking boot from 1991, plus The Trailblazer, now available in a series of colours such as red, green, brown and black. And it all drops tomorrow. 

www.fila.co.uk

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