The Swedish brand adds an ecommerce branch.

The delivery of a web shop marks the crossing of a major hurdle for many labels, and this week Cheap Monday joins those on the other side.

The buying of the Swedish brand online was formerly the domain of stores such as ASOS and Urban Outfitters, but now there’s an ecommerce experience available direct from the brand too.

Think of the options!

Additionally, and perhaps in support of, the label’s first pre-collection also launches this week. 

Available simultaneously in-store and online, Creative Director Ann-Sofie Back describes Pre-Spring 14 thus, “the aesthetic is raw and rough, inspired by elements of the urban landscape.”

A visualisation of this can be seen above, via the urban tainted graffiti prints of the collection.


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