ASOS x Puma

The e-tailer hooks up with the sportswear label for a capsule collection.

Taking its cue from Maarten Van Der Horst and Nasir Mazhar – that foil, those graph like prints – a new collaboration from ASOS and Puma stretches the two aesthetics, coming up with something that’s altogether jazzy.

Predominantly inspired by 90s sportswear, the 11-piece jersey collection clashes quilting against lace against branding against high necks, easing the many ideas in via a simple colour palette of black, white, red and grey.

Introducing the streetwear line – which launches on Monday – three teaser videos have been released ahead of a full short film. The first can be seen below while the other two can be found here and here



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