London skate label Palace has announced its latest hook up with probably the best fashion film you will watch in the next 24 hours.
Collaborating with adidas Originals on a debut capsule collection, the accompanying video pokes fun at the label’s hype – it was once described as ‘the coolest brand you’ve never heard of’ – in a Stelios does Easyjet style short; closing line? “Run, skate, chill, go to the shop”.
Presented by brand founder Lev Tanju (played by someone who is definitely not Lev Tanju), the clip features cameos from team skater Blondey McCoy and Palace graphic designer Fergus Purcell, while designer Ashley Williams dons a white coat and goggles in the background.
Released tomorrow, the 22-piece collection follows previous endeavors from Palace alongside Umbro and Reebok, while this year alone the German brand has tapped Rita Ora, Pharrell Williams and Topshop.
Welcoming the Waterloo based label to its roster, the new pieces come in the form of jumpers, jackets, tees, and trews, as well as a classic bucket hat; stereotypically naff 90’s undertones are played up (see the non-fire retardant shell suit), while the subtle palette stretches from marl grey to dark teal.